If you feel like your company updates are scattered all over the place, you’re not imagining it.
We see it all the time in our customers who are SMEs: newsletters in one tool, announcements in another, and critical updates buried somewhere in email chains.
Let’s break it down…
The Problem: Scattered Tools, Scattered Teams
Here’s a scenario that might sound familiar:
- HR uses one platform to send newsletters
- IT prefers something else entirely
- Leadership messages get lost in inboxes, Slack, or that “extra” platform someone trialled years ago
Employees spend far too long trying to find last month’s announcement.
It’s chaotic.
And in a competitive, cost-sensitive environment, chaos is expensive.
1. It’s Costing More Than You Think
Every extra platform comes with a price tag – not just in licence fees, but in hidden operational costs too.
Multiple subscriptions add up fast.
Disconnected systems mean extra admin time to manage them.
And when updates fall through the cracks, mistakes happen.
For many SMEs, simply understanding what’s already in the Microsoft 365 toolbox is a gamechanger. As a Microsoft Solutions Partner, we spend a lot of time educating customers so they don’t pay twice for tools Microsoft has already built in.
2. It’s Slowing Your Teams Down
When tools are fragmented, information is fragmented.
And when information is fragmented, people waste time.
- Hunting for the right update
- Asking around for links they’ve misplaced
- Recreating content because they can’t find the original
This all adds up to lost hours every week – time your teams could be spending on growth, service, or innovation.
3. It’s Undermining Engagement and Alignment
In a changing economy, your people need clarity, not confusion.
When internal comms are all over the place, trust erodes.
People miss updates. Teams fall out of sync. Motivation drops.
On the flip side, clear and consistent communication builds trust and resilience – two things SMEs can’t afford to ignore right now.
The Microsoft 365 Fix
Here’s the good news: if you’re already using Microsoft 365, you’ve got a powerful solution sitting right under your nose.
Outlook’s built-in newsletter hub can replace multiple third-party tools – and it’s included in the licence you’re already paying for.
With it, you can:
- ✅ Create one central home for company newsletters
- 🎨 Design professional branded templates
- 👥 Empower different departments to contribute easily
- 📊 Track engagement with built-in analytics
- 💰 Eliminate unnecessary software spend
No extra platforms. No complicated onboarding. Just a smarter way to communicate.
Real SME, Real Results
One of our manufacturing clients (200 employees) was juggling three separate newsletter tools. Information was constantly missed, and costs were quietly creeping up.
We helped them switch to Outlook’s newsletter hub, and here’s what happened:
- 📈 Engagement jumped from 23% to 67% in just two months
- 🧭 Employees finally knew exactly where to find company updates
- 💵 They cut out three redundant subscriptions – saving thousands annually
Why This Matters Now
In this economy, SMEs need to:
- Cut unnecessary costs without cutting corners
- Get more efficient with the tools they already own
- Keep their teams aligned and motivated even during uncertainty
Leveraging Microsoft 365 is a smart, practical way to tick all three boxes.
And with Microsoft Copilot rolling out across the Microsoft 365 Roadmap, the potential to streamline, automate, and scale this even further is huge.
Partnering for Impact
At Appetite for Business, we’re not a traditional IT provider – we’re a Microsoft Partner and trusted Microsoft 365 experts.
We help SMEs cut through digital clutter and make Microsoft 365 work harder for them. From internal comms to Copilot for SMEs adoption, our goal is simple: help your people work smarter, not harder – while saving money in the process.
👉 Get in touch to find out how we can help you simplify your comms and unlock the value you already have.
