How it All Began

President Trump was elected as US president, the worst recession in generations hit the Energy sector and climate change came into force. Meanwhile, in a kitchen in Aberdeen, Sheryl Newman started to hatch a plan for a new business.

She saw an opportunity to use the knowledge she had gained in the industry to offer something different within the Microsoft 365 space.

A vision to provide a unique understanding of how business could use and get the most out of their 365 licences across PowerApps, PowerAutomate, Power BI, AI CoPilot, SharePoint, Viva, Microsoft Office and Microsoft Teams.

To transform and have bigger impacts by prioritising people first. 

And so, in March 2016,

Appetite was born.

We've Come a Long Way

From those humble beginnings to now. Our independence is important. A genuine team fuelled by the ambitious spirit and care that independence brings.  We support customers across the UK, the US and in Europe in energy, renewables, pharmaceuticals, legal to name a few.  From SMEs to Enterprise organisations helping them to innovate and transform using the power of Microsoft 365 and build sustainable strong businesses.

We Are Not What You Know, Or What You Might Expect.

Everyone can say they are special but like a very rare Macallan whisky (well we are a Scottish company) our customers keep reminding us we are.

We don’t just bring a wealth of strategic and technical experience to the table, but years of end user and employee experience that work hand in hand to deliver real value for your business.

It’s the secret ingredient that has helped us to drive usage and adoption of Microsoft 365 across Microsoft Office, SharePoint, Teams, Power Platform and now Microsoft Viva and Co-Pilot.

We Deliver Value

When you work with one of us you get access to all skill sets.

Forget grey. Forget transactional. Forget no flexibility or care.

We are straightforward, accessible, empathetic, and transparent. We are human beings.

Your way of working is the most approachable, the most human. We met with extremely good technical and advanced thinking companies but the gap to bridge between our users and the business and the thinking to translate those complexities with tailored communications and focus on the end user felt too far.
Digital Transformation Lead

Who We Help?

Whatever your situation we can help you to de-risk and accelerate your M365 adoption.  

For Owners

Don’t know where to start? We help you to remain stress-free, compliant and secure so you can digitally transform your organisation, and people processes where it’s needed most by unlocking the power of Microsoft 365 to transform and grow your business.

For IT/Digital Transformation Teams

Juggling with strategy or a small in-house team? With a specialist partner like us, we can not only help guide you on best practice strategy, provide governance and security and uncover data to drive actional insights but also provide an outsourced service on Power Platform, Copilot and SharePoint solutions and upskilling.

For Finance

Overseeing a global business? Let us help you go from data to insight to action. Free up cash flow by identifying efficiencies, removing legacy systems and removing bottlenecks. Increasing real-time visibility, measuring metrics, mitigating risk and achieving better compliance and transparency.

For HR

Worrying about upskilling or reskilling your talent pipeline to meet changing technology needs and digital skills shortage? Let us help you boost productivity, and increase knowledge sharing and wellbeing. Deliver a best-in-class employee experience from onboarding to offboarding. Provide better access to employee voices to guide, transform and evolve.

For MSPs

As an IT Managed Service Provider, we know you have a lot of different technology stacks to look after and going deep into Microsoft 365 apps is impossible. We are a trusted partner to many MSP’s helping to provide advisory and project support for Microsoft

For Purpose Led Businesses

Working with purpose led businesses, we understand how important it is to partner with a company who shares the same ethical focus as you do. We help you to grow and transform your business whilst keeping sustainability at your core, helping you to achieve both your environmental, financial and operational goals.


The award-winning Appetite team is a rich mix of friendly, enthusiastic professional humans with strong customer focus and end user experience a fundamental part of our culture.

Sheryl Newman, CEO

Hi, I’m Sheryl, I’m the founder and CEO of Appetite.

My joy has always been in seeing the success companies can achieve when the technical is merged with the human and putting the employee experience first.

With three decades industry experience helping organisations to implement collaborative learning solutions, I was remote working before it was even a thing. I’m committed to customer excellence and a dedicated advocate for community, social and environmental impact.

I am on the Membership Advisory Board for the Learning and Performance Institute and also the Digital Innovation Chair at Aberdeen Renewables Group. I’ve been recognised as a leading UK Female Leader with a number of industry awards.

Outside of work, I love spending time with my husband and our chocolate labrador Buddy and we love exploring hidden spots in the UK in our van.

Andy Ross, Head of Strategy

Hi, I’m Andy, Appetites Technical Director. 

With over 17 years working with Microsoft Technologies and 7 years at Appetite, I’ve played a technical advisory role in driving continuous improvements within Appetite, working alongside Sheryl to drive strategy and also lead Appetite’s technical team.

I play a fundamental strategic role in actively engaging with both existing and new customers to unlock the full value of their Microsoft 365 environment. I have a huge commitment to fostering a customer-first approach, collaborating with customers to align Appetite’s technical services with their unique current needs. This ensures they form a solid technical foundation on which to align future AI needs.

Outside of work, I’m a keen supporter of my local football team, attending matches whenever I can. I also love getting out and about climbing up the Munros (mountains over 3000ft in height) around Scotland.

Sectors We Have Worked In

With experience and customers across a wide range of sectors and industries, we understand the challenges you face.  


We have core domain experience in this area,  providing solutions that have transformed the way our customers manage their businesses and use their data to extract maximum value. 


We know how important it is to support construction companies who want to rapidly digitize their processes to support off site workers and remove manual processes, avoid delays, and drive project efficiencies. 

Professional Services  

We have been trusted by customers to streamline and secure operations and develop bespoke responsive apps within Microsoft 365 to increase productivity and deliver differentiating services.

Transport & Travel  

We understand the pressure to streamline operations, reduce costs and increase efficiency. Appetite provide M365 development and support services to improve efficiency and QHSE audit and compliance.


From regularly working with pharma organisations, we understand the challenges to support collaboration, productivity, and paper lite initiatives to streamline processes, increase visibility and comply with regulations. 

Public Sector   

We are on the UK Government G-Cloud framework.  We can support you with process transformation, employee engagement and digital working practices with a variety of solutions.  


From advisory and best practice around large digital transformation programmes to out of the box and bespoke digital solutions we can help you adopt modern working practices. 

Not for Profit  

Every penny counts.  So, we help you do more with less, from licensing to better information access, tracking data for metrics and creation of dashboards all to ensure regulatory compliance.


Collaborating with Premier Microsoft 365 Partners to Enhance Our Value Proposition.

Our Services

Discover our range of Microsoft services. Customised, comprehensive and customer-centric.


Plan a Microsoft 365 strategy that lays the foundation for future growth, innovation and success.


Educate and empower your workforce with the skills to harness the full potential of Microsoft technologies.


Customised Microsoft solutions designed to improve collaboration, automation and optimise efficiency.


Safeguard your data with 24/7 monitoring and proactive protection that helps you sleep at night.


Receive unparalleled assistance and expert guidance that keeps your Microsoft ecosystem running smoothly.