At Appetite we always are innovating to find creative and high quality content for our customers. One of the tools that we use to achieve this goal is artificial intelligence (AI).
AI is a broad term that refers to any system or software that can perform tasks that normally require human intelligence, such as understanding language, recognizing images, generating speech, or making decisions. AI can help us automate, optimize, and augment our creative processes, as well as provide new insights and opportunities for serving our customers better.
However, we also recognize that AI comes with certain challenges and risks, such as ethical, legal, and social implications. We value the copyrights and the creativity of our employees, and we respect the rights and expectations of our customers and partners. Therefore, we have developed this policy to guide our use of AI in a responsible and transparent way.
The following principles inform our decisions and actions when we use AI in our products and services:
The following practices help us implement our policy principles in our daily work:
AI is a dynamic and evolving field, and our policy may need to be updated and revised as new technologies, trends, and challenges emerge. Therefore, we commit to regularly review and assess our policy and its implementation, and to solicit feedback and input from our stakeholders and experts. We will communicate any changes or updates to our policy to our employees, customers, and partners in a timely and transparent manner.
For any questions regarding this policy please do not hesitate to contact us at hello@appetite.business.
We believe AI should make businesses better. Not put their people, data or trust at risk.
At Appetite for Business, we embrace the opportunities artificial intelligence brings. We also recognise the responsibility that comes with using it.
Our approach is simple. We use AI thoughtfully, securely and transparently with people remaining accountable for the work we deliver.
How we use AI
We may use AI to support research, analysis, content development, problem-solving and the delivery of our services.
AI helps us work more efficiently but it doesn’t replace our professional expertise, judgement or responsibility to our customers.
Protecting your information
Your information deserves the same care and protection, whether AI is involved or not.
We use approved tools and appropriate security controls to safeguars infromation.
We do not use confidential customer information or personal data with AI unless appropriate authorisation, safeguards and contractual agreements are in place.
Our use of AI must comply with applicable data protection legislation, confidentiality obligations and customer agreements.
Human oversight. Always.
AI can produce inaccurate, incomplete or misleading information.
Our people remain responsible for reviewing AI-assisted work, applying professional judgement and checking outputs as appropriate before they are used or shared.
We don’t hand accountability over to technology.
Transparency and trust
We believe customers should have confidence in how their information is handled ad how our work is delivered.
We are open about our use of AI and will explain where it plays a material role in delivering our services.
We respect customer-specific requirements and contractual restrictions relating to AI.
If you have concerns about how AI may be used in delivering your services, we encourage you to speak with us.
Responsible by design
We take a considered approach to adopting AI, assessing potential benefits alongside risks relating to security, privacy, accuracy, fairness and intellectual property.
We maintain internal governance arrangements to guide how AI tools are approved and used.
We regularly review our practices as technology, regulation and customer expectations evolve.
Our Promise
We will never put convenience ahead of confidentiality, automation ahead of accountability, or technology ahead of people.
That’s what responsible AI means to us.
If you have any questions about how we use AI, please contact our team at hello@appetite.business.
No spam. Just your personalised readiness report.