At Appetite for Business, our values guide how we work, how we treat each other, and how we support every customer. They shape the experience we deliver across every project, workshop, and interaction.
These aren’t words on a wall – they’re behaviours we commit to every day…
We treat everyone like a human being, acknowledging everyone's concerns, ambitions and vulnerabilities.
We do things in the right way, for the right reasons, always making progress towards what's important.
Our customers don’t stand still and neither do we. We push boundaries and innovate and challenge ourselves to continuously grow.
We believe in partnerships built on mutual care and respect, where our actions support each other's success.
We bring discipline, precision, and professionalism to every task, big or small.
A mindset that defines how we show up every day - accountable, proactive, and solution-driven.
We put people at the heart of everything we do.
What this looks like in practice:
Authenticity. No jargon. No tech-speak. Just clear, honest communication.
Empathy. We listen, understand, and support – whether it’s colleagues or customers.
Real relationships. We create meaningful connections based on trust, openness, and collaboration.
Imperfection is okay. We own mistakes, learn from them, and value progress over perfection.
Wellbeing matters. We recognise the whole person, not just the job title.
Being human means treating people with respect, compassion, and authenticity – always.
We approach every challenge with intention, curiosity, and a drive to make things better.
What this looks like in practice:
Curiosity first. We ask questions, explore, and constantly look for better ways – for ourselves and our customers.
Innovation that matters. We proactively solve problems, challenge old habits, and use modern tools to deliver lasting improvements.
Always evolving. We embrace a growth mindset, treat mistakes as learning opportunities, and focus on continuous improvement.
Being purposeful means we never stand still – we grow, learn, and help our customers do the same.
We believe in being bold – in our thinking, our creativity, and our ambition.
What this looks like in practice:
Thinking big. We challenge assumptions and push for new ideas and smarter ways of working.
Courage. We make confident decisions, try new approaches, and embrace change.
Innovation with purpose. We experiment thoughtfully, using technology and creativity to deliver genuine value.
Being audacious means we’re not afraid to stand out, disrupt, and lead.
Caring goes beyond great customer service – it’s about consistent actions that show genuine value for people and relationships.
True care drives stronger connections, better outcomes, and mutual success.
We believe in being bold – in our thinking, our creativity, and our ambition.
What this looks like in practice:
Thinking big. We challenge assumptions and push for new ideas and smarter ways of working.
Courage. We make confident decisions, try new approaches, and embrace change.
Innovation with purpose. We experiment thoughtfully, using technology and creativity to deliver genuine value.
Being audacious means we’re not afraid to stand out, disrupt, and lead.
Caring goes beyond great customer service – it’s about consistent actions that show genuine value for people and relationships.
True care drives stronger connections, better outcomes, and mutual success.
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