Recognised by the Maya Culture Awards for redefining what a people-first workplace looks like
There’s a certain kind of recognition that speaks to who you are at your core – not just what you achieve.
This year, Appetite for Business has been recognised by the Maya Culture Awards (MCA) as one of the Top 100 Best Places to Work in the UK.
The Maya Culture Awards shine a light on organisations that are setting new benchmarks for workplace culture, employee experience, and authentic leadership. Appetite’s inclusion celebrates a company built on trust, purpose, and the belief that business success and employee wellbeing are inseparable.
Putting people at the heart of progress
For our founder, Sheryl Newman, culture has never been about slogans or surface-level perks. It’s about creating a place where people belong, where they feel seen, and where they can do their best work.
“This award is a celebration of our people and the culture they co-create every day,” says Sheryl. “We are here to build a workplace where our teams innovate boldly, grow with confidence, and find genuine meaning in how we serve our customers.”
Appetite’s culture is grounded in everyday actions — in showing up for one another, in honest feedback, and in shared accountability. It’s a workplace built on belonging, not hierarchy; connection, not competition.
A different kind of growth story
Appetite’s growth journey has never been about chasing scale or competing with tech giants. Instead, it has been about proving that a progressive, people-focused environment can deliver both measurable business results and lasting fulfilment for every team member and customer.
The MCA’s rigorous selection process reviewed thousands of companies and gathered insights from over 20,000 employees. Appetite emerged as a standout organisation for its verified employee benchmarks, wellbeing initiatives, and ongoing investment in learning and inclusion.
This recognition reinforces what Appetite has always believed: that culture is built through consistent actions. It’s about how you hire, support, and grow people – not through mission statements or incentives.
What culture really means
At Appetite, culture is defined by three simple principles:
- Belonging matters. Culture isn’t built in meetings, it’s built in moments – the shared jokes, the small acts of care, and the trust that people have one another’s backs.
- People come before processes. Technology may enable transformation, but it’s people who drive it. Supporting their wellbeing and development is what creates sustainable progress.
- Values aren’t negotiable. Culture drifts when values are compromised. Appetite’s strength comes from staying true to its purpose, even when it means making hard decisions.
Here’s to what comes next
Being named among the UK’s Top 100 Best Places to Work is more than an honour – it’s a reflection of the community that makes Appetite what it is.
Every member of the team contributes to a culture that values openness, care, and curiosity. Together, they’ve built a workplace where people don’t just show up to work, but to grow as professionals, colleagues, and humans.
Because when people feel they belong, they don’t just perform better.
They thrive.
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