Scotch Whisky Association
Saving the Scotch Whisky Association up to 40 hours of manual admin every month through a modern SharePoint hub

Streamlined

User Experience

30-40 hrs

Manual Work Saved

Reduced

Administrative Burden

“We’re not a techy team, but Appetite made the process clear, collaborative, and even enjoyable. The new portal is so much easier to use - for us and our members - and we have estimated that it will save us around 35 to 40 hours of manual work we didn’t realise we were losing.”
Pamela Peacock, Scotch Whisky Association

The Client

A non-profit trade association, representing Scotland’s whisky industry, supporting members with advocacy, insights, and industry collaboration.

Challenges

The Scotch Whisky Association was using an outdated SharePoint portal that hadn’t been updated in over five years. Members found it clunky and difficult to navigate, while staff faced a restrictive layout and time-consuming tasks like member registration and newsletters.

With limited in-house SharePoint expertise and a lack of support from their previous developer, the team needed a partner who could not only rebuild the portal but guide them through the process with clarity, collaboration, and minimal disruption.

What Appetite for Business did

Appetite redesigned the portal from the ground up, focusing on user experience, automation, and sustainability.

Key improvements included:

  • A streamlined registration process with automatic access based on domain
  • Automated weekly news digests to reduce manual admin
  • A cleaner, more intuitive layout that removed the need for a quarterly newsletter
  • Clear communication and support throughout, especially from the dedicated Project Manager

Client Outcomes

The updated portal has delivered immediate improvements:

  • Significant time savings from automating routine tasks and removing outdated manual processes
  • Improved member experience, with better navigation, searchability, and engagement
  • Increased internal efficiency, with staff now better equipped to manage and update content
  • A stronger membership offer, enhancing both retention and attraction of new members

The project was delivered to satisfaction, with zero disruption to day-to-day operations and strong early signs of long-term impact.

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