Your go-to Microsoft partner for SMEs
We’re here to make a difference where it genuinely matters, not just in systems and processes, but in the day-to-day experience of the people using them.
In growing businesses, frustration rarely comes from a lack of ambition. It comes from worrying about getting it wrong, and carrying the stress of mistakes that could impact the whole company.
That’s why we focus on meaningful, practical change. The kind that brings clarity, reduces risk, and builds confidence across your team. Small, intentional improvements that compound over time into sustainable, commercially sound progress.
You don’t need a huge transformation programme or an enterprise-sized budget. With the right structure, guidance and application of AI and automation, ambitious SMEs can embrace technology in a way that feels manageable, purposeful and empowering and see real results because of it.
As seen in:
Technology that works for your people
We’re here to make a difference where it genuinely matters, not just in systems and processes, but in the day-to-day experience of the people using them.
In growing businesses, frustration rarely comes from a lack of ambition. It comes from worrying about getting it wrong, and carrying the stress of mistakes that could impact the whole company.
That’s why we focus on meaningful, practical change. The kind that brings clarity, reduces risk, and builds confidence across your team. Small, intentional improvements that compound over time into sustainable, commercially sound progress.
You don’t need a huge transformation programme or an enterprise-sized budget. With the right structure, guidance and application of AI and automation, ambitious SMEs can embrace technology in a way that feels manageable, purposeful and empowering and see real results because of it.
One Accountable Team.
Unbiased Advice.
Just the way it should be.
You don’t need more suppliers.
You need one team who can support everything from governance and security to AI enablement and train your people.
We become part of your team bringing structure, clarity and accountability to how technology is chosen, implemented and used.
100% independent. No vendor incentives. No shareholders. No inflated programmes. No unnecessary complexity.
Just clear advice and practical delivery designed for SMES that does the right thing to strengthen your organisation for the long term and overcome your business pain points.
Does this sound familiar?
Everyone uses Microsoft 365 differently, creating confusion and rework
Information lives everywhere, making it hard to find, trust or reuse
You’re unsure who can access what - and Copilot has raised the stakes
Too much work still relies on email, spreadsheets and manual effort
You’re paying for M365, but struggling to realise real value
You want to use AI, but your data, skills and governance aren’t ready
If so, you’re not behind. You’re just missing the right foundations.
M365 support designed for ambitious SMEs
For the cost of one hire, you get the impact of a full M365 team to support strategy, governance and security, adoption, execution and support without the cost, risk or difficulty of recruitment.
Hiring in-house?
Hiring internally can be slow, expensive and high-risk – especially when momentum matters.
In-house you often find...
- Focussed on implementation, not impact
- Recruitment delays stall progress
- Employment costs extend far beyond salary
- Priorities change, but fixed roles remain
- One hire rarely covers the breadth of skills needed
With Appetite for Business, you get:
- Designed for SMEs and focused on business outcomes
- Expertise and delivery skills on tap to a full team of senior specialists
- Faster, measurable progress, with results in weeks, not months
- Flexible, outcome-led support you need exactly when you need it
- Avoid the overheads and limited skills of an internal hire
How it all began
Sheryl saw first-hand the challenges facing SME businesses: distributed teams, no consistent way of working, too many disconnected systems, and little clarity on how technology could actually support day-to-day work. The result? Long hours, unnecessary stress, inefficiency and business owners lying awake at night.
Appetite for Business began at Sheryl’s kitchen table, built on a simple belief: technology should make work and life better.
No grey suits. No techno jargon. No blind leaps of faith. Just a modern technology partner that puts people, purpose, and practical outcomes first.
We treat everyone like a human being, acknowledging everyone’s concerns, ambitions and vulnerabilities.
We do things in the right way, for the right reasons, always making progress towards what’s important.
Our customers don’t stand still and neither do we. We push boundaries and innovate and challenge ourselves to continuously grow.
We believe in partnerships built on mutual care and respect, where our actions support each other’s success.
We bring discipline, precision, and professionalism to every task, big or small.
A mindset that defines how we show up every day – accountable, proactive, and solution-driven.
Dedicated to delivering value value every step of the way
A proper Partnership
Andy Thompson, Head of Data & Technology
Blackadders
Fast Oversight. Accountability. I am thrilled.
“It’s so easy for me to check the status of where a vendor onboarding is in the process. It has very much both streamlined and consolidated the process into one simple workflow. I can’t recommend them enough.”
Julie Ray, VP Procurement Treasury
Independent Energy Company
Clear Approach. High quality consultancy. Supported Guidance.
“Appetite made it so easy to work together. Their review uncovered areas I wasn’t even aware were issues and have identified efficiencies that have freed up resources in our business. I had nothing to worry about during the project. This was invaluable. It’s very rare you get that with a provider nowadays.”
Charlie Cameron, Managing Director
Aquaterra Training
Supported. Guided. Saw the Bigger Picture.
“From the initial discovery audit through to the delivery of the project, the team supported and guided us through the entire process and became an integrated part of the team. They were able to see the bigger picture and understand all our project objectives.”
Fiona Douglas, HR and Business Services Manager
Visit Aberdeenshire
Smooth process. Fun. Engaging.
“I’m blown away by our engagement with Appetite from start to finish the entire process has been smooth, the training provided has been second to none and I can confidently speak on behalf of my colleagues when I say a very big thank you to all the awesome people at Appetite you’re a fantastic bunch of people who make training a fun but very engaging experience and we look forward to working with you in the future.”
Craig Henderson, Former ICT & Service Delivery Manager.
Langstane Housing
Meet the team
Sheryl Newman
Founder & CEO
Andy Ross
Chief Technology Officer
Betsy Martin
Lead Developer - Technical
Phil Morrison-Maclean
Senior Cloud & Security Analyst
Magda Geizer-Mowat
Business Support Co-ordinator
David Stuart
M365 Consultant
Rebecca Jones
Developer
Callum Thompson
Developer
Matthew Churchfield
Apprentice Security Engineer
Buddy
Head of PupLick Relations
I know what it’s like to grow an SME: processes that don’t scale, staff stretched to the limit, and tools like Microsoft 365, Copilot AI, and the Power Platform that promise a lot but rarely deliver real digital outcomes without the right guidance. With deep industry experience, I’ve seen teams firefight inefficiencies, juggle manual work, and balance ambition with risk all while doing the right thing for the business.
We cut through that complexity to deliver practical, measurable digital outcomes and are commited to helping teams work smarter, giving leaders clarity, and making work genuinely better for the people who do it.
