Your go-to Microsoft partner for SMEs
We’re driven by a simple belief: SME businesses deserve access to the very best technology. By utilising Microsoft technology from intelligent AI tools to smart automation we turn what used to be enterprise-only capabilities into straightforward, practical solutions that genuinely work for growing businesses like yours.
As seen in:
Making technology work for the people who use it
We exist for one reason: most organisations have powerful technology, but it isn’t delivering the value it should. Not because ambition is lacking, but because using Microsoft 365 and AI well takes practical expertise, strong governance, and the confidence to move fast without increasing risk.
Our story is about us and you: together.
From beginning in 2016, we knew that the work we do is only meaningful if it supports your vision. Helping you to turn strategy into execution, your people to grow using M365 and now providing a human face in the world of AI.
Whether you’re preparing for AI, strengthening security, upskilling your people, or bringing structure to systems that have grown out of control, we partner with you to drive better adoption, improved productivity, and long-term strategic impact.
Our ambition is to be the go-to digital partner designing and delivering technology that people can use with confidence, scales safely, and performs under real operational and regulatory pressure.
We work with SMEs and internal IT teams under pressure to modernise, without the in-house resource to do it alone. We integrate seamlessly to strengthen your capability and keep attention on what truly matters.
Your in-house team of specialists
Does this sound familiar?
Everyone uses Microsoft 365 differently, creating confusion and rework
Information lives everywhere, making it hard to find, trust or reuse
You’re unsure who can access what - and Copilot has raised the stakes
Too much work still relies on email, spreadsheets and manual effort
A guiding hand when clarity really matters
At our core, these values are the foundations for success and ways of working between us and the businesses we support…
We treat everyone like a human being, acknowledging everyone’s concerns, ambitions and vulnerabilities.
We do things in the right way, for the right reasons, always making progress towards what’s important.
Our customers don’t stand still and neither do we. We push boundaries and innovate and challenge ourselves to continuously grow.
We believe in partnerships built on mutual care and respect, where our actions support each other’s success.
We bring discipline, precision, and professionalism to every task, big or small.
A mindset that defines how we show up every day – accountable, proactive, and solution-driven.
Dedicated to delivering value value every step of the way
A proper Partnership
Andy Thompson, Head of Data & Technology
Blackadders
Fast Oversight. Accountability. I am thrilled.
“It’s so easy for me to check the status of where a vendor onboarding is in the process. It has very much both streamlined and consolidated the process into one simple workflow. I can’t recommend them enough.”
Julie Ray, VP Procurement Treasury
Independent Energy Company
Clear Approach. High quality consultancy. Supported Guidance.
“Appetite made it so easy to work together. Their review uncovered areas I wasn’t even aware were issues and have identified efficiencies that have freed up resources in our business. I had nothing to worry about during the project. This was invaluable. It’s very rare you get that with a provider nowadays.”
Charlie Cameron, Managing Director
Aquaterra Training
Supported. Guided. Saw the Bigger Picture.
“From the initial discovery audit through to the delivery of the project, the team supported and guided us through the entire process and became an integrated part of the team. They were able to see the bigger picture and understand all our project objectives.”
Fiona Douglas, HR and Business Services Manager
Visit Aberdeenshire
Smooth process. Fun. Engaging.
“I’m blown away by our engagement with Appetite from start to finish the entire process has been smooth, the training provided has been second to none and I can confidently speak on behalf of my colleagues when I say a very big thank you to all the awesome people at Appetite you’re a fantastic bunch of people who make training a fun but very engaging experience and we look forward to working with you in the future.”
Craig Henderson, Former ICT & Service Delivery Manager.
Langstane Housing
Meet the team
Sheryl Newman
Founder & CEO
Andy Ross
Chief Technology Officer
Betsy Martin
Lead Developer - Technical
Phil Morrison-Maclean
Senior Cloud & Security Analyst
Magda Geizer-Mowat
Business Support Co-ordinator
Paul Greene
Digital Marketing Manager
Joshua Milambo
Skills Developer
Rebecca Jones
Developer
Matthew Churchfield
Apprentice Security Engineer
David Stuart
M365 Consultant
Callum Thompson
Developer
Buddy
Head of PupLick Relations
I know what it’s like to run an SME or lead larger internal teams: processes that don’t scale, staff stretched to the limit, and tools like Microsoft 365, Copilot AI, and the Power Platform that promise a lot but rarely deliver real digital outcomes without the right guidance. With deep industry experience, I’ve seen teams firefight inefficiencies, juggle manual work, and balance ambition with risk all while doing the right thing for the business.
We cut through that complexity to deliver practical, measurable digital outcomes and are commited to helping teams work smarter, giving leaders clarity, and making work genuinely better for the people who do it.
Want to learn more?
Get in touch with our team to book a discovery call below and find out how we can help your business.